5 Questions: Matt Howe on Corporate Culture

Seattle Managing Director Matt Howe is passionate about culture. His travels around the world have given him a unique perspective on how “global” culture relates to “organizational” culture. We sat down with Matt to ask him five questions about culture, and to find out what he thinks are important opportunities for companies to use culture to […]

Read More

Transform Your Delivery: Three Technology Roles You’ve Never Heard Of

A great deal has been written about delivering software and systems. There are a multitude of different tools, methodologies, and approaches that impact people, process, and technology and have been discussed in blogs like these forever. However, one question that has not had enough attention is: “What exactly are the key roles from an organization […]

Read More

Holding Hands with Artificial Intelligence: Key Takeaways from DCX 2017

Last week, Strong-Bridge attended the Digital Customer Experience Strategies Summit in Chicago, put on by the Strategy Institute. Now in its fourth year, the conference had a strong contingent of speakers. From the content and conversations, a clear picture emerged of how intrinsically digital is tied to every other facet of customer experience. And, how […]

Read More

The CXO Comes of Age

Back when digital was first starting to impact business, and companies were beginning to see value in leveraging their website as a channel, many digital agencies and brands touted the idea of a Chief Experience Officer (CXO) or Chief Customer Officer. While some companies got traction with the role in these early days, for the […]

Read More

The Five Traits of Great Storytellers

When I co-curated TEDxSeattle in 2013, I wanted each of our speakers to have their best talk ever. This was a lofty goal, given that most of them had been presenting for years.  It was easy to love the speakers – they were great.  But, to be of service to them, I had to do what […]

Read More

Five Questions with Strong-Bridge’s Jonathan Counts

Jonathan Counts’ career is punctuated by product management, technology, mobile, and customer experience. Prior to joining Strong-Bridge, he worked with brands like Microsoft and T-Mobile on a number of projects, many focused on innovation. Later, he transitioned to consulting where he continues his work in telecom with an expansion into customer experience. Jonathan is widely […]

Read More

10 Beliefs that Influence My View of Technology Delivery

Recently, I saw a TED Talk by Simon Sinek around how great leaders and organizations inspire action. It made me think about my new role heading up Strong Bridge’s Technology Services practice area. In a nutshell, Simon says that rather than focusing on the “What and How” to accomplishing something, great organizations start with “Why” […]

Read More

5 Tips for Building Your Relationships with Senior Executives

My career as a consultant and advisor has afforded me the opportunity to travel the world and create relationships with people and organizations from a wide variety of cultures, languages, and traditions —from startups to Fortune 500 companies. Working with executives and CEOs over the years, I’ve encountered numerous style and personality differences, along with varying […]

Read More

Five Questions with Lacey Goodwin

Strong-Bridge Atlanta’s Lacey Goodwin has a long and remarkable career in brand marketing and management. Her resume is marked with tenures at well-known brands, including Sara Lee/Hanes, Krispy Kreme, and Coca-Cola, all with roles bent toward innovation and customer experience. Lacey was with Krispy Kreme through their IPO, handling, and even the grocery business, where she […]

Read More

Digital Transformation: Six Foundational Principles

Sometimes I’ll be in a restaurant where so many choices on the menu look good that I’ll tell the waiter, “I want everything.” Digital transformation sometimes looks this way too, with seemingly everything thrown into the definition of that phrase. What does it actually look like to create digital businesses when we’ve been working in a […]

Read More